Customer Interaction
Future of Sales - Podcast
Selling value for customers in changing times
In Zeiten kontinuierlicher Veränderung ist es unabdingbar geworden, den Kunden ins Zentrum der Geschäftsentscheidungen zu stellen. In dieser Folge unserer englischsprachigen „Customer First“ Podcast Serie erörtern Aditya Rath, Tom Lurtz und Walt Becker welche Auswirkungen diese Kundenzentrierung auf Unternehmen und insbesondere den Vertrieb, sowie die damit verbundenen technologischen Anforderungen und Lösungen hat.
Jump to:
- 00:42 min How the connected customer is changing the marketing operating model
- 03:00 min The ‘always on’ customer
- 05:27 min Digitization, the multi-channel landscape and solution-focused interactions
- 08:55 min Driving value through technology and the advent of AI
- 13:56 min The persona-driven sales process and developing customer relationships
- 18:25 min Utilising data to create meaningful connections
- 23:18 min Sales spend management and determining an ROI
- 27:39 min Spend allocations for sales organizations
- 29:45 min The future of the Sales Rep
- 30.22 min The Sales Rep as a Trust Manager and the cyclical sales process
- 31:29 min Trust based sales and proactively engaging customers
- 32:28 min Closing remarks
